Copywriting is a key part of your business. Good copy can have a significant impact on conversion and has a heavy influence on the consumer buying process.
When I was actively searching for jobs, the interview process always freaked me out. People asking you to basically brag about yourself...it really wasn't something I was good at. I would prep the night before and then freeze on the phone or worse, in person! I wanted desperately to be perfect. Why? Because I had [...]
INDIANAPOLIS – It was too soon to produce any answers. Not after the night the Wisconsin Badgers experienced in their record-setting 59-0 loss to Ohio State in the Big Ten Championship Game. To say something went wrong might be an understatement. To say something went terribly wrong might be getting closer to what happened to [...]
INDIANAPOLIS – He called it a fresh start. After an often challenging season at the University of Illinois, that’s how John Groce, coach of the Fighting Illini, defined the step that began this week. “Sometimes I think we can overcomplicate things,” Groce said. “And I wanted to really simplify it for these guys. All we [...]